Professional Background
Strategic Marketing & Engagement | AUDIENCE ENGAGEMENT STRATEGIES for mission-driven organizations
I started my career with a marketing degree from the University of North Carolina at Charlotte. My education remains a constant thread in my professional roles across various sectors. My early career stints in corporate marketing made me a well-rounded professional adept at strategy and execution. After my time in corporate, I focused on building a career with purpose and mission-driven institutions.
As a marketing leader in the nonprofit and social impact sector, I bring deep cross-disciplinary experience with a focus on strategy, storytelling, and audience engagement that drives impact. I specialize in aligning marketing efforts with organizational goals, turning vision into action and engagement into outcomes. I’m known as a collaborative leader who builds strong relationships across teams, departments, and stakeholders. Whether crafting campaigns, guiding messaging, or partnering on institutional initiatives, I work to position marketing as a strategic force for advancing the mission. What sets me apart is my hands-on approach, adaptability in the face of change, ability to focus on the strategic while skilled at execution, and steady leadership under pressure.
Community volunteerism and giving back are essential components in my life as I maintain connections and memberships with professional and philanthropic organizations. In addition to my BS in marketing, I earned an MA in English, Technical and Professional Communication from East Carolina University.
Areas of expertise
Nonprofit & Mission-Driven Organizations
Audience Outreach & Engagement
Strategic Planning & Execution
Marketing & Communications
Diversity, Equity, and Inclusion
Relationship Building & Collaboration
Affinity Groups
Data-Centric Action & Planning
Digital Engagement Strategies
Community Impact Programs