Olympia Friday

Social Impact and Mission-Driven leader

olympia
friday

Olympia Friday

 

Professional Background

nonprofit and mission-driven leader | Marketing & Communications | Community partnerships & Volunteerism

I started my career with a marketing degree from the University of North Carolina at Charlotte. My education remains a constant thread in my professional roles and community engagement. In both capacities, I leverage marketing principles to generate awareness, influence behaviors, and advocate for solutions. 

My early career stints in corporate marketing made me a well-rounded professional adept at strategy and execution. After my time in corporate, I focused on building a career with purpose and mission-driven institutions. I currently lead marketing activities to fulfill the National Humanities Center’s social responsibility to advance the conversation around the importance of the humanities in our society. In addition, I work as a digital communications consultant for other organizations. 

As a community-centric leader passionate about giving back, I’ve been a member of The Junior League, a leadership and service organization, since 2011. I also previously served as a Board Member and VP of Community Relations for the American Marketing Association Triangle NC Chapter. In addition to my BS in marketing, I earned an MA in English, Technical and Professional Communication from East Carolina University. 

 

Areas of expertise

Nonprofit & Mission-Driven Organizations
Audience Development & Engagement
Strategic Planning & Execution
Marketing & Communications
Diversity, Equity and Inclusion
Relationship Building & Collaboration
Affinity Groups
Data-Centric Acton & Planning
Community Impact Programs


 

Education

East Carolina University, Greenville, NC

MA, ENGLISH, TECHNICAL & PROFESSIONAL COMMUNICATION
December 2008

university of nc at charlotte, charlotte, NC

BS, BUSINESS ADMINISTRATION, MARKETING

 

PROFESSIONAL DEVELOPMENT

Diversity, Equity and Inclusion in the Workplace Certificate, UNIVERSITY OF SOUTH FLORIDA, 2021

SOCIAL IMPACT ANALYSIS, ACUMEN ACADEMY, 2021

S.P.A.R.C Nonprofit Board Leadership Training, UNITED WAY OF THE GREATER TRIANGLE, 2016